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Your Bestseller: Tips for Picking a Book Topic That Sells
My guest post today is written by Jamie Cawley, author of The Self Publishers Guide to Book Marketing. A major challenge we face as non-fiction authors is choosing a book topic that will sell....
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What Authors Can Learn from the Apple Genius Manual
Today’s guest post is written by book publicist Scott Lorenz Scott, president of Westwind Communications. Apple is a category killer in computers, mobile phones, tablets and is playing an...
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How to Write a Winning Book Pitch
Aspiring writers come to conferences from all over the country–and even the world–hoping to get in an elevator with an agent and to give their “elevator pitch.” They pay to go to “pitch slam” or...
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The #1 Strategy that Changes an Author’s Life
Most authors I know end up obsessed with book sales, usually to such an extent that they don’t write their next book. What a shame. They don’t realize their potential as writers or as authors. Yet,...
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Social Networking Helps Authors Before and After Book Release
So many writers balk at getting involved in social networking, yet in this day and age the Internet provides the key to book marketing. That’s not to say that traditional book marketing, like speaking...
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Writing Prompt: Describe a Dancer and Dance Style from Hollywood’s Golden Age
Celebrity Quotes Friday Last week’s writing prompt offered many choices of celebrity quotes. This week, we focus on one celebrity only. In today’s prompt, we go back in time to an era of old-fashioned...
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Why I Am Blogging My Next Book Here on This Blog
If you haven’t noticed, I’m blogging bits of my next book, The Author Training Manual (Writer’s Digest Books, 2014), here on this blog. Now, why would I do that? And why would my publisher want me to...
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8 Social Media Tips Just for Writers
You published your book, celebrated your launch, and sold books to most of your friends, family members and colleagues. Now, you’re even blogging. But you may be wondering, “What can I do to reach even...
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Writing Prompt: Write about Five Variations of a Chicken and Rice Dish
This post is part of the “I Know I Can” WNFIN 10-Month Training. Today is a great day to talk about the Mississippi mud cake, or do I mean the Mississippi mud pie or perhaps I should call it the Muddy...
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Writing Prompt: Express Emotions About Alicia Keys’ Fallin’
This post is part of the “I Know I Can” WNFIN 10-Month Training. As we wrap up our first week of piano interpretation, I’m pleased to end on a high note and give a glimpse into next week. Today’s...
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8 Reasons All Authors Need a Blog in Their Book Promotion Tool Kit
Blogging for Authors—Lesson #8 I can think of many reasons authors also should become bloggers. When it comes to promoting books, however, every aspiring or published author needs a blog in his or her...
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Will Your Promotion Plan Make Your Book a Bestseller?
No one can look at your promotion plan and say, “This plan will create a bestseller.” However, an agent can look at it and tell you if an acquisitions editor will believe you are willing and committed...
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Hit the Bestseller Lists with Ebook Preorders
Part of your book marketing plan can include pre-launch promotion items. In some cases, you’ll just be creating buzz or still building author platform. In other cases, you’ll be implementing tactical...
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Top 10 Ways to Get Your Book Reviewed
I began thinking about who would offer “blurbs,” or testimonials, for my new book, The Author Training Manual, as soon as I delivered the manuscript to the publisher. I still had eight months until...
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Harnessing the Power of Goodreads
If you are like most writers I know, you would rather not get involved with social media. So why would you want to discuss another social media site? Because this one—Goodreads.com—is targeted at...
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Author Blog Success: Three Steps to Dominate your Niche with a Book Blog
I believe a blog represents the one essential element in an author’s marketing toolbox. First and foremost, it’s your author website. Additionally, from this foundation you promote your book in a...
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13 Ways to Use Social Media to Market Your Book and Yourself
No marketing plan is complete without a social media element. In fact, over the last few years, social media marketing has become one of the largest parts of any book marketing plan. Additionally,...
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Discover the Key to Really Making Money as an Author
You’ve learned a ton this month about writing, publishing, and promoting your nonfiction. You’ve also learned a lot this past week about how to become an authorpreneur and writerpreneur. So much of...
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Sell More Books on Amazon: Understanding Keywords, Categories, and Amazon’s...
If you your business plan for 2014 includes writing a nonfiction book, no matter how you publish—traditional or indie—your book will probably (or should) end up on Amazon. Therefore, it behooves you...
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What Authors can Learn from The Promotion of Anchorman II
Sometimes writers and authors wear blinders. We only look to the world of publishing for answers and solutions to how to market ourselves and our work. Yet, other industries can provide insight into...
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